APES are more than simply inhabitants of the jungle! A.P.E.S. is an acronym for the four major factors that individuals buy things. To offer and close deals you must understand what inspires people to purchase. You need to pay attention to exactly what individuals say, ask the right concerns to fully understand the issue they are trying to fix, why they are drawn in to one product and services over another and how you can best help them.
Here is exactly what each letter of the APES means.
A for Appearance (This makes me grant cardone books look great – could be status or appearance.).
P for Efficiency (This makes me feel great or perform better.).
E for Economical (This saves me money, concern or will make me money.).
S for Safety (This makes my environment safer or minimizes opportunity of loss.).
Take any product and services individuals purchase and you will see that they were encouraged by one of these 4 driving forces. I don't care if it is vehicle, home, home improvement, fitness center membership, precious jewelry, dinner, phone, TV, paint job, or a life insurance policy. Appearance, performance, affordable or safety or some mix will be an influence in the sale.
For circumstances I've owned 25 or 30 phones in my life. I bought my last one since the brand-new design had come out and I believed it was hot (look). I liked it since it was smaller, http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/Who is Grant Cardone thinner and moved in and out of my pocket quickly. I updated from a completely carrying out phone not because the new phone was much faster (efficiency) however since it was attractive. I then upgraded my plan (another purchase) due to the fact that the texts were free (cost-effective) and I got a discount rate on the rate of the phone for buying 2 years of service from the provider. I then bought a cover to secure the phone for $30 to keep it safe when I dropped it.
At each point the APES were driving my decisions as they do all purchasers. Know your APES and close more deals. Learn exactly what your customer's motivation is by asking why do they grant cardone apartments desire the item today and exactly what issue do they wish to solve. Away you'll get a reason that fits into one or more of the APES. Once you gain that understanding you can suggest the best product and guide them through the deal. You'll have a happy consumer delighted about their brand-new purchase and they'll be most likely to refer company your way.
For info on how you and your organisation can increase sales productivity and profits 15-25% check out http://www.cardoneuniversity.com. You can likewise follow Grant Cardone on twitter @grantcardone.